Done with your SEO? Still not satisfied with the results? Go for PPC marketing.
PPC or pay-per-click advertising is a technique to draw rank-driven results for a business with a minimum effort. It takes less time and drives amazing results, making the business visible to the right audience.
The benefits of PPC marketing have compelled the marketers to find a reputed PPC management company in Delhi, Kolkata, and other nearby places. However, when it comes to making choices for the PPC running platform, the marketers usually bite their nails.
Google AdWords is the most common PPC advertising platform for marketers, irrespective of their businesses. Maybe because of the comprehensive range of advertising features advertisers never skip this option even if they have a huge budget.
But do you know, there are several options that you may consider as alternatives to your Google AdWords. Let’s find them below.
5 Best alternatives to your PPC ads on Google AdWords
- Microsoft advertising: Microsoft advertising or Bing ads is the most used platform for PPC ads. If you are done with Google AdWords and looking for another most popular platform, you can give a try Bing Ads. Now, what makes this platform so adorable.Microsoft advertising makes the ads visible to two different search engines – AOL and Yahoo. Though these two search engines are used less by online users, they are considered as the second largest search engines. If you are looking for other options, you can definitely check out this amazing platform.
- Quora ads:Next option is Quora. This is especially a question-answer site where users are often browsing the platform to get an accurate answer to their respective questions. Hence, advertising a product or service on this platform is definitely a bang for the business.
Quora gives businesses strong brand visibility to a wide audience. Online buyers who scroll the platform with their relevant search queries, find the ad displayed. However, such things happen only when online users make a search based on the relevant keywords.
People coming to this platform to ask multiple questions and share insightful answers often come across such ads. Therefore, considering this as an opportunity to extend the business and get connected with some new customers from Quora source is definitely a good thought.
- Amazon ads:Amazon ads are nothing new. The ecommerce platform allows all small, medium, and large-scale businesses to run ads based on their business niche. Since so many online buyers are found on this platform, it becomes easier for the advertiser to generate new leads and convert them into potential buyers.
On Amazon, you get the option to run display ads, video ads, custom ads, and DSP (Amazon display side platform) ads. It doesn’t matter which products you are likely to sell, you can invest in Amazon to gain huge profit.
- Quantcast: Quantcast is a paid advertising platform where you get different tools and features to advertise products and services and monitor them purposely. Quantcast comes with Quantcast Measure that helps advertisers to craft a strategy as per their needs, get an insight into the audience behavior, and take a sneak peek into competitor’s activities.
With Quantcast, you can find prospects and focus on retargeting. If you want to grow the number of visits and increase the revenue of your site, this tool can definitely be a soothing option.
- Instagram ads: You must have heard of Facebook ads. Just like Facebook, you have another social media option powered by the same platform – Instagram. A huge percentage of online users are now using this platform to get connected with the social world. Usually, teens and young adults are found crawling this site. Hence, any brand targeting young personals can definitely check out this exclusive marketing platform.
Instagram ads are mainly found in stories and news feeds. It is the most convenient and quickest form of seeking the attention of potential buyers.
The Bottom Line
Even if you are settled with your SEO services in Delhi or Mumbai or other regions, you should opt for the budget-friendly PPC advertising services. An addition to your marketing technique will not ruin your goals, rather make your business much more effective in digital marketing.
Find the best PPC experts and embrace the techniques now.