Let us first start with understanding what SEO is?
Searching and surfing are some of the primary sources of organic traffic for all companies and businesses making their businesses grow exponentially. SEO (Search engine optimization) is a method of improving your website by adding and eliminating various organic and inorganic factors whose main objective is to bring more and more traffic to the website and to grow in the ranks of pages while searching in any search engine such as Google, Yahoo, etc. SEO is a process that requires consistency and commitment to generate good leads for your business or client. Check this website for comprehensive dental SEO services.
There are two types of SEO’s The one which happens on the website page is on-page SEO that is the technical stuff such as HTML, Tags, etc. While the other occurs off the website page that is off-page SEO which includes marketing, collaborations, and other things which are to be done to bring traffic to your web-page.
What is On-Page SEO?
On-page SEO is a critical component of SEO optimization. This is where you build your website pages and use specific strategies to enhance your search engine rankings as much as possible. On search engine result in pages (SERPs), as well as generate more visitors to your website. On-page SEO elements include Keyword Research, URL Optimization, Meta Tags, Header Tags, Keyword Placement in Content, Image Optimization, and others.
Why is On-Page SEO so necessary?
On-page SEO plays a vital role in the entire SEO plan because it is considered by Search engines while deciding your rankings. If SEO is not in the proper place, your ranks would be next to negligible. Below are listed the top 5 essential and fundamental on-page SEO factors that will help you in the growth of your rank in Google search results.
1. Doing proper keyword research and using them smartly:
The first step to understand and work effectively on SEO is to research different keywords people use while surfing in a search engine. Keywords will help in choosing the right and perfect words to use in your content and increase your rankings. It is vital to remember to use a keyword maximum of twice on one web page. Good usage of keywords is guaranteed to bring you the correct audience, high engagement, and more organic traffic. There are many tools available on the internet that can help you in searching the proper keywords according to your needs and requirements.
2. Content optimization will always be the undisputed king of all:
No matter how many technical aspects are there to consider prioritizing your content is, was and always be essential and most fruitful in the long run. Content structure is making sure that your content can be easily readable by everyone and from all perspectives. Once you start focusing on the content and you will notice that your rankings improve. One should also remember to avoid giving your complete focus to creating new content and forgetting to go through and edit your previous works from time to time. It will help you in increasing your traffic and in helping your readers as much as possible.
3. Header tags are one of the most overlooked aspects of On-page SEO:
They might not be a technical and direct way to grow your rankings but using Header tags properly will make your web page more easily readable and give proper structure. Each Header tag should be capable of showing a proper glimpse of the paragraph beneath it. It will help us in making the necessary keywords more prominent to make sure that your web page stands out from the lot. Taking care of these tiny details will affect your ranks in a long turn.
4. URL optimization:
One should practice using your desired keywords in at least the first five words of your URL daily and always keep it short and understandable. Make sure that you are using the words in the URL that would describe your content precisely to the reader. Using hyphens and lower case letters to avoid plagiarism of URLs making the webpage lose and lower its ranks. Avoid using unnecessary variables and symbols that will make reading URLs easier for readers as well as the search engines. Avoid inserting unnecessary folders in your URL structure and subdomains Search engines can treat subdomains as different than primary domains causing lower rankings.
5. META TAGS:
Meta here stands for metadata that is about the data the tags stand for. They are the texts that do not appear on the web page itself but tell the search engine what the web page is actually about helping it understand and give the user the content they are looking for while searching. These tags are not visible on the web-page but are in the HTML code that tells the search engine what the web page is about. If you are looking for meta tags of a website, you can right-click and select the “view sources” option where the meta tags would be at the head of the code. Using meta tags would require an elementary level of HTML knowledge.
Search engine optimization (SEO) is the next big thing that requires a lot of practice yet with passing time one will understand that SEO is essential in the coming digital age where every business needs an online presence. You will learn that SEO is also about understanding, adapting, overcoming, and most essentially unlearning. Achieving a good amount of knowledge in SEO will also give you many career options making this a good opportunity for you to earn money.
Being said that, Google often changes its SEO parameters quite often making it hard to keep track. These patterns very essential to follow and obey for consistent and noticeable organic traffic growth. For our convenience, Google provides various tools and courses for SEO and other Course without any cost. We hope that our tips will help you in growing your websites and web pages.